Gotham Black Font is a new typeface created by the New York City design agency, Stamatia. The design team used blackletter as a source of inspiration for their new typeface. Blackletter is a style of old German typefaces that used to be the primary form of text communication in Europe during the Middle Ages. The Gothic alphabet was mostly made up of black letter letters, which gave it its name. The design team at Stamatya wanted to bring back this old-fashioned style and give it a modern twist. They did just that by creating Gotham Black.
Most people agree that Gotham Black is a very cool typeface. It has an edgy and dark look to it that works well for both personal and professional use. Many users find that Gotham Black looks best when set in all caps. This makes the letters much crisper and easier to see. Plus, all-caps letters look great when used in headlines or large portions of body text. This is because they stand out and are much easier to read.
Gotham Black Font Family
- Gotham Black
Gotham Black Font Download
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|Hoefler & Frere-Jones
|Free For Personal Use
Gotham Black Font is ideal for publishing and journalistic uses. Blackletter fonts were originally used for old manuscripts and books back in the Middle Ages. This is probably why the design team chose this style as their inspiration for Gotham Black. The font works well for printing articles, books and other written material. Plus, blackletter fonts are ideal for printing on physical paper since they have a warmer feel than regular font choices. Journalists can also use Gotham Black when reporting news since it looks professional and keeps readers informed.
Gotham Black Font Family Download
Gotham Black Font is in branding efforts. Most font choices these days are quite generic- resulting in many similar-looking logos or brands. Brighter colors and bold letter choices help define a brand but can be overwhelming when applied to every element of a project or organization’s identity. Gotham Black, on the other hand, provides an elegant base upon which various branding elements – from color to letterform – can be projected with clarity and effectiveness.
Based on those thoughts, it’s clear that Gotham Black is an excellent typeface choice for many different uses! From publishing to design, this blackletter font works well in many different genres thanks to its unique look and versatility as a general typeface option. If you’re looking for something new and different, try out Gotham Black today on our website you can also get the Gotham font family for free download!
I hope you enjoy using this font as much as I enjoyed it and if you want to know how to install fonts on PC here is the article from Microsoft on how to install fonts on Windows and for Mac users, here is the article from apple.com on how to install the font on Mac.